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Social Media Optimisation for D.R. Alexander & Son

Social media advice for the North's leading distributor of Ifor Williams trailers

Intro

D.R. Alexander & Son is the North Highlands’ main distributor for Ifor Williams trailers and a supplier or self-storage containers and cabins.   With premises in both Caithness and Inverness, this family run business offers the sale, service and repair of trailers.

Having re-designed the D.R. Alexander website, our advice was sought to decide whether the business should have a more active presence on social media, and specifically Facebook.    It was determined that high percentage of the target audience would be active users on Facebook and therefore a presence would be advantageous. It would also allow the business to advertise its used trailer stock to a wider audience than word of mouth or walk-in enquiries.

A new branded Facebook page was setup and fully integrated with the website, so that individual used trailers added to the website could be easily shared on Facebook.

The decision to set-up a presence on Facebook has been a huge success, with used trailer stock being sold quickly and wide-levels of engagement around new trailer stock as it arrives, and new models released by the manufacturer.

Technologies

Social Media Optimisation; Facebook Page Set-up; Social Media Training.