Search Engine Marketing for Norscot

Search Engine Marketing Strategy & Implementation for leading manufacturer


Norscot Joinery is a leading manufacturer of timber frame house kits and windows and doors to the retail and trade markets. From its factory in Caithness and showrooms in Caithness and Inverness it sells its products and services to customers throughout the Highlands and beyond.

As part of a wider marketing strategy, Navertech was commissioned to develop and implement a Search Engine marketing strategy which could increase the visibility of each side of the business, and both locally and nationally.

Detailed key phrase research and analysis was carried out as a first step, which identified user search behaviours for the target market along with the popularity and trends of key search phrases relating to the product ranges.

The businesses local search marketing presence was fully optimised to take advantage of the regional and local level search habits of the target market e.g. “double glazing Inverness”.

In addition, a targeted pay-per-click campaign was designed and launched to advertise the products to a much wider audience and dominate the search engine pages with advert, maps and organic listings for the business.

All search engine marketing activity was supported with comprehensive digital reporting, tailored to measure the impact of the key deliverables of the strategy and to give full transparency of the work being undertaken.


Local SEO; Pay-per-click; Key Phrase Research & Analysis; Competitor Research