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D.R. Alexander & Son Website

A fully responsive website for the North Highlands’ main distributor for Ifor Williams

Intro

D.R. Alexander & Son is the North Highlands’ main distributor for Ifor Williams trailers and a supplier or self-storage containers and cabins.   With premises in both Caithness and Inverness, this family run business offers the sale, service and repair of trailers.

Having started off with a basic website presence, Navertech was commissioned to re-design the website to make better use of the marketing visual assets available to them as an Ifor Williams distributor, and to create a more engaging website experience for its customers.   It was essential that the website carried the prominent and recognisable Ifor Williams branding, whilst portraying D.R. Alexander’s own business name and contact details.

A new mobile-friendly and engaging website was designed, carrying the Ifor Williams visual identity, and a comprehensive product section was established to better promote the complete range of Ifor Williams trailers available.   Due to the firm also selling used trailers, a section was setup so that office staff can upload used trailers for sale and share this across social media channels.   The firm’s other services such as Containers, Cabins and Self-Storage were also given a space on the website.

Client Said

”We are very pleased with the website, and compared to our previous website, it has had a positive impact on our business. Having the ability to post our used trailers for sale allows us to sell it quicker and more cost effectively. The advice provided on the use of social media has also been a big help

Technologies

Graphic Design; Website Design; WordPress; Social Media; Responsive Website Design.

View the D.R. Alexander & Son Website

Explore the website design

Fully responsive website design with an easy-to-use CMS framework

Prominent branding and co-branding
Prominent contact details in header which is displayed on every page
Unique “mega menu” navigation to make the wide range of products more easily accessible to customers
Rotating hero image allows new stock to be advertised more prominently with a more visual impact
Secondary pods allow promotions outwith the core product range to be signposted in a more visual way
A product carousel provides a visual way to browse and access the product range, making it easier for the user to identify the type of trailer they wish to view.
Contact details, addresses and sub-distributor details in the footer and consistent across all pages of the website