Navertech Digital had designed the previous Ashley Ann website several years before, and following a brand and marketing review, it was clear that the website had to move in a new direction to better engage with the target market. Working closely with the Managing Director and marketing team, Navertech Digital, in collaboration with incumbent existing graphic design firm North Design, creatively designed a new set of website visuals which incorporated the Ashley Ann visual identity, new messaging and proposed structure. Following the typical design iterations, Navertech Digital then set about building the website, which incorporated stunning product imagery and several videos filmed and produced by Storyboard Films.
Due to digital marketing being such a critical component of the overall marketing strategy, careful planning and consideration was given to the build of the site to ensure it was fully mobile friendly and designed to cope with the key landing pages from search engines and pay-per-click advertising campaigns.
The result is a striking and very effective website presence which is fully integrated with the firms off-site digital marketing efforts across search, advertising and social media.
The website was subsequently handed over to the firms in-house marketing team, and with WordPress in place it provides them with the tools required to edit and manage the website as required.
”Navertech did a fantastic job in designing and building our website, and it has been a great success for our business. We were delighted that it was setup in such a way our in-house marketing team could easily take over editorial control, as we drive forward our own digital marketing campaignsMarketing ManagerAshley Ann
Graphic Design; Website Design; WordPress; SEO;